BizPro's Marketing Method

Sales skills are the skills you need to convince somebody to buy. Sales skills are the scripts you say, the closing techniques you use when you are face to face with a prospect. But the key difference between sales-driven agents and marketing-driven agents is the way they think. Marketing is the art of attracting people who are interested in doing business with you as an agent. A marketing-driven agent wakes up each day and asks, “What marketing activities do I need to put in place that will interest people in calling me as an agent?” The agents who have embraced a marketing approach to real estate are rewriting the rulebook about what is possible in real estate and how the real estate business of the future will operate. These marketing oriented agents are doing an ever-increasing volume of business that is making it harder for sales oriented agents to survive.